Arts Marketing Workshops

Arts Marketing workshop

Arts Marketing workshops for artists

Designed for artists looking to ‘spread the word’ about an arts project, or promote their practice. Olivia is an experienced workshop presenter delivering high quality arts professional development workshops across Queensland.

In this Arts Marketing workshop, learn the foundational skills you need to effectively speak to and connect with your audience. 

Arts Marketing workshops are available in a variety of formats and durations (ranging from 1 - 3 hours), including topics such as:

  • Understanding audience behaviour: how do people adopt new ideas, products and experiences?

  • Who is your target market, and how/where should you speak to them?

  • Leveraging your network and activating your ‘champions’

  • The different marketing channels artists can use including media releases, direct email marketing, social media, websites, radio, industry newsletters and directories

  • Marketing and promotional actions before, during and after arts events to nurture audiences

  • Artist statements vs. artist biographies - how to structure these and how are they different? 

  • Marketing resources and tools to build your skills and create eye-catching promotional content

This entry-level workshop (beginner-intermediate) is suitable for artists and creative practitioners of any discipline, with no prior marketing, promotions or communications experience necessary.


Upcoming Arts Marketing Workshops Open for Registration:

FRASER COAST: Sunday 18 May 2025 10am-1pm: The Art of Grant Writing @ Gatakers Creative Space, Maryborough. Register here.


Client Testimonials